Apple appears poised to dethrone Samsung as the planet's leading smartphone seller by volume, powered by enthusiastic reception of the iPhone 17 series despite lackluster demand for the Air variant. Counterpoint Research forecasts the Cupertino giant will achieve double-digit year-over-year shipment growth, reaching approximately 255 million units and capturing 19.4 percent of the global market. Samsung trails with a more modest 4.6 percent expansion.
The projection follows striking momentum indicators across key territories. Apple secured 80 percent of premium smartphone sales above $600 at T-Mobile while capturing a quarter of all handset purchases in China through aggressive 37 percent surges. The iPhone 17 lineup accounts for four-fifths of these Chinese sales, marking Apple's strongest performance in the Asian powerhouse since a brief peak three years ago.
The projection follows striking momentum indicators across key territories. Apple secured 80 percent of premium smartphone sales above $600 at T-Mobile while capturing a quarter of all handset purchases in China through aggressive 37 percent surges. The iPhone 17 lineup accounts for four-fifths of these Chinese sales, marking Apple's strongest performance in the Asian powerhouse since a brief peak three years ago.
