Apple Watch sales fell 19 percent last quarter as the company hit limits with new features. The latest models lack fresh functions that might attract buyers. Most sales happen in North America, where demand slowed sharply. Counterpoint Research noted this marks the second year straight with fewer watches sold. The lack of an updated affordable SE model hurt sales numbers.
The research firm reported market share dropped eight points last year. Apple lost ground for five quarters in a row as rivals gained customers. The company might boost sales if it launches new SE and Ultra models soon. However, Apple faces problems with these upcoming devices. Engineers dislike plans to make the next SE with all-plastic parts to cut costs.
Blood sugar testing could help sell more watches, but this feature remains years away. A test version of Series 10 had a mystery sensor that never made it to stores. The current Series 10 only offers larger screens instead of health upgrades. The processor received little attention, leaving battery life unchanged. These limited improvements explain why fewer customers bought new models.
The research firm reported market share dropped eight points last year. Apple lost ground for five quarters in a row as rivals gained customers. The company might boost sales if it launches new SE and Ultra models soon. However, Apple faces problems with these upcoming devices. Engineers dislike plans to make the next SE with all-plastic parts to cut costs.
Blood sugar testing could help sell more watches, but this feature remains years away. A test version of Series 10 had a mystery sensor that never made it to stores. The current Series 10 only offers larger screens instead of health upgrades. The processor received little attention, leaving battery life unchanged. These limited improvements explain why fewer customers bought new models.
