Apple prepares to roll out its budget iPhone 17e around late May 2026, following the successful launch of the iPhone 16e. The device enters trial production as part of the company's new annual budget lineup strategy. Chinese smartphone leaker Fixed Focus Digital reports the upcoming model will compete directly with mid-range devices from manufacturers like Xiaomi, Redmi, and Vivo.
The launch comes at a critical time for Apple, which recently experienced a 9 percent market share decline in China for seven consecutive quarters. Smartphone competitors such as Xiaomi, Huawei, Oppo, and Vivo have been outperforming Apple in the region. The iPhone 17e represents a strategic move to capture more budget-conscious consumers and regain market momentum.
Similar to the iPhone 16e, which featured a 6.1-inch OLED display, Face ID, A18 chip, and USB-C port, the new model aims to provide affordable smartphone options. The annual release approach mirrors Google's Pixel "a" series strategy, targeting users unwilling to spend over $1,000 on a smartphone. Apple's commitment to an annual budget iPhone signals a significant shift in its product development approach.
The launch comes at a critical time for Apple, which recently experienced a 9 percent market share decline in China for seven consecutive quarters. Smartphone competitors such as Xiaomi, Huawei, Oppo, and Vivo have been outperforming Apple in the region. The iPhone 17e represents a strategic move to capture more budget-conscious consumers and regain market momentum.
Similar to the iPhone 16e, which featured a 6.1-inch OLED display, Face ID, A18 chip, and USB-C port, the new model aims to provide affordable smartphone options. The annual release approach mirrors Google's Pixel "a" series strategy, targeting users unwilling to spend over $1,000 on a smartphone. Apple's commitment to an annual budget iPhone signals a significant shift in its product development approach.
