ASUS bosses told people who bought company shares that PC stuff might cost more later in 2025. They need to move their factories away from China fast because Trump plans new taxes on Chinese goods. The company has tried to pay these extra costs themselves, but during a recent money report, ASUS admitted moving factories costs a lot of money. The computer business expects big changes from the new president's trade rules.
Companies like Dell and HP moved their factories to many different countries years ago. ASUS must hurry up and build new places to make computers, which costs tons of cash. Moving factories means more than just putting up buildings - they need to teach new workers, find different part suppliers, and deal with mistakes as everyone learns. All this makes computers more expensive to build.
"We aim to keep these costs as low as possible. But when we change where we make our products, we might need to charge customers more," said one of the ASUS leaders. He mentioned other computer makers already raised their prices because of the same problems. ASUS wants to keep prices fair compared to other brands and might make less money for a few months to help customers.
Basic parts could become more expensive faster than complete computers. Companies can find ways to save money on full systems that help balance out the new taxes. ASUS talks very carefully about these issues because they need to make both shareholders and customers happy. Shareholders want profits, but customers hate paying more for computers when they have many brands to choose from.
Companies like Dell and HP moved their factories to many different countries years ago. ASUS must hurry up and build new places to make computers, which costs tons of cash. Moving factories means more than just putting up buildings - they need to teach new workers, find different part suppliers, and deal with mistakes as everyone learns. All this makes computers more expensive to build.
"We aim to keep these costs as low as possible. But when we change where we make our products, we might need to charge customers more," said one of the ASUS leaders. He mentioned other computer makers already raised their prices because of the same problems. ASUS wants to keep prices fair compared to other brands and might make less money for a few months to help customers.
Basic parts could become more expensive faster than complete computers. Companies can find ways to save money on full systems that help balance out the new taxes. ASUS talks very carefully about these issues because they need to make both shareholders and customers happy. Shareholders want profits, but customers hate paying more for computers when they have many brands to choose from.
