Microsoft and ASUS announced the ROG Xbox Ally and ROG Xbox Ally X handheld gaming devices during Xbox Games Showcase 2025. Both models use LCD screens instead of OLED displays despite customer requests for better visual technology. ASUS marketing manager Whitson Gordon explained that OLED screens consume more battery power when combined with variable refresh rates. The company refuses to remove variable refresh rate features from gaming handhelds. Gordon considers variable refresh rate essential for any gaming display released during 2025.
OLED technology costs significantly more money than current LCD panels used on Ally devices. Most buyers purchase handheld consoles as secondary gaming systems rather than primary entertainment devices. Customers consistently demand affordable prices rather than premium features that increase manufacturing costs. Adding OLED displays would push retail prices beyond what typical consumers pay for portable gaming machines. The company targets reasonable price points that match current market expectations.
The ROG Xbox Ally X offers upgraded specifications compared to the standard Ally model. The premium version contains 1TB storage space versus 512GB on the base unit. Memory increases from 16GB to 24GB between the two different models. ASUS equipped the X version with a faster Ryzen Z2 Extreme processor and impulse trigger controls. Both handhelds feature 7-inch Full HD screens with 120Hz refresh rates and AMD FreeSync Premium support.
OLED technology costs significantly more money than current LCD panels used on Ally devices. Most buyers purchase handheld consoles as secondary gaming systems rather than primary entertainment devices. Customers consistently demand affordable prices rather than premium features that increase manufacturing costs. Adding OLED displays would push retail prices beyond what typical consumers pay for portable gaming machines. The company targets reasonable price points that match current market expectations.
The ROG Xbox Ally X offers upgraded specifications compared to the standard Ally model. The premium version contains 1TB storage space versus 512GB on the base unit. Memory increases from 16GB to 24GB between the two different models. ASUS equipped the X version with a faster Ryzen Z2 Extreme processor and impulse trigger controls. Both handhelds feature 7-inch Full HD screens with 120Hz refresh rates and AMD FreeSync Premium support.
