Atlantic Music Group inks JV with Today Is Vintage

A fresh tie-up just handed Atlantic Music Group another globally wired indie partner and tightened its grip on cross border music hustle.

Atlantic Music Group links with Today Is Vintage

• Atlantic Music Group is locked in a joint venture with Today Is Vintage.
• Today Is Vintage was launched by Rebin Shah in Sweden.
• Headquarters sit in New York, with crews in Stockholm, London, and Los Angeles.
• Under Shah and Dave Gordon, the label pushed releases past 20 billion streams.

Rebin Shah and Dave Gordon's track record

• Rebin Shah has steered platinum acts and Grammy-winning producers.
• Previously, Shah held a Creative Director post at c, started by Queen Silvia of Sweden.
• Dave Gordon most recently ran Urban Sales and served as SVP of A and R at Warner Records.
• Before that, Gordon logged time working at Columbia Records.

The Cloud Sessions and global play

• Today Is Vintage created The Cloud Sessions songwriting camp.
• The Embassy of Sweden in Washington DC teamed up on that camp.
• Export Music Sweden and the Consulate General of Sweden in New York also partnered up.
• Nordic awards and more than 80 gold and platinum plaques stack onto the label record.

Atlantic Music Group deal streak

• September saw Atlantic Music Group strike a venture with Limosa Nostra Records.
• Ricky Hil founded Limosa Nostra Records as an artist and designer.
• Kevin Weaver stepped into the President role at Atlantic Music Group last month.
• Dave Rocco became Chief Creative Officer, and Jeremy Vuernick joined as Executive Vice President.

What leaders are saying

• Elliot Grainge, CEO of Atlantic Music Group, praised Shah and Gordon as globally minded builders.
• Zach Friedman, COO of Atlantic Music Group, welcomed them into the Atlantic family.
• Shah argued that culture jumps across borders instead of moving in straight lines.
• His comments framed the partnership as a natural fit built on taste and innovation.