Believe just scooped up ampd Method and brought its founder, Darya Pourshasb, on board as Chief Marketing Officer. She used to run premium content stuff at Spotify, where she apparently crushed over 300 campaigns for indie artists and labels, plus she did streaming partnerships at Sony before that. Denis Ladegaillerie from Believe said marketing has gotten messy and complicated, and they needed someone who gets how to actually grow audiences instead of just burning cash.
Pourshasb will handle strategy and execution for marketing services while building out catalog marketing across the company. She mentioned wanting to use data-driven campaigns to boost engagement and monetization for both new releases and older catalog material.
Pourshasb will handle strategy and execution for marketing services while building out catalog marketing across the company. She mentioned wanting to use data-driven campaigns to boost engagement and monetization for both new releases and older catalog material.
