Bella Disu’s TEDx talk shakes up readiness myths, courage wins

Bella Disu got a standing ovation at TEDx Ikoyi after telling everyone that waiting until you feel ready is basically a scam. Her whole talk centered on how people and companies freeze up exactly when they need to move, pointing to Kodak and Blockbuster as cautionary tales while Apple pushed forward by acting with clarity instead of sitting around.

Disu dropped some personal stuff about hitting 38 and meeting her complete self as a CEO and creator, which happened through choosing to step outside her comfort zone rather than waiting for some magical moment of perfect preparation. Her message about courage being contagious is spreading through leadership circles because when someone jumps first, other people feel less scared to start moving themselves.
 

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