Bet9ja just locked down a partnership with Mainland BlockParty to get deeper into Lagos nightlife and youth culture. Jennifer Olatunji from Bet9ja said they want to connect with young Nigerians where they actually hang out, and Mainland BlockParty pulls massive crowds across the city.
The betting company already threw a couple of big events this year that mixed sports with music and community vibes. This new collaboration is basically them doubling down on being present at cultural moments instead of just doing regular advertising, and they see the block party scene as the perfect way to reach their target audience through shared experiences.
The betting company already threw a couple of big events this year that mixed sports with music and community vibes. This new collaboration is basically them doubling down on being present at cultural moments instead of just doing regular advertising, and they see the block party scene as the perfect way to reach their target audience through shared experiences.
