BLAST just posted the kind of year most esports orgs only dream about. Revenue climbed 40% against the prior year to clear $133 million, the outfit stayed in the black, and it planted a new North American base in Brooklyn, New York.
The US push is real. Seven marquee events have already rolled through spots like Austin, Boston, and Los Angeles, and the 2026 slate bumps that up to 15 arena-scale shows spread across three continents and 13 different cities.
Beyond the usual circuits, the org is branching into creator-led tournaments, internet culture, and even legacy sports brands like Wimbledon. Chief Business Officer Leo Matlock moved out to New York to steer the regional play, pointing to a US market packed with over 200 million gamers.
Brand cash is flowing in from names like Michelin, Red Bull, Progressive, and Polymarket, and cities are buying in hard. The Counter-Strike 2 BLAST.tv Austin Major reportedly pumped $102 million into its host city, which is basically the entire pitch for why these tour stops keep coming back.
The US push is real. Seven marquee events have already rolled through spots like Austin, Boston, and Los Angeles, and the 2026 slate bumps that up to 15 arena-scale shows spread across three continents and 13 different cities.
Beyond the usual circuits, the org is branching into creator-led tournaments, internet culture, and even legacy sports brands like Wimbledon. Chief Business Officer Leo Matlock moved out to New York to steer the regional play, pointing to a US market packed with over 200 million gamers.
Brand cash is flowing in from names like Michelin, Red Bull, Progressive, and Polymarket, and cities are buying in hard. The Counter-Strike 2 BLAST.tv Austin Major reportedly pumped $102 million into its host city, which is basically the entire pitch for why these tour stops keep coming back.
