BMG promotes Celine Joshua to EVP Global Marketing and Streaming

BMG bumps Celine Joshua upstairs, handing her global marketing and streaming power as the company doubles down on tech, data, and fan-first strategy.

Big promotion at BMG

• BMG elevates Celine Joshua to EVP, Global Marketing and Streaming.
• Role widens her authority across worldwide platforms.
• Scope stretches over 18 offices in 13 markets.
• Base of operations stays in Los Angeles.

What lands on her desk

• Global marketing and streaming alignment sits under one roof.
• Creative, content, and analytics teams report into her lane.
• Strategy leans hard on data-driven decision making.
• Artists and songwriters are the stated priority.

Why does leadership back the move

• Thomas Coesfeld credits growth through technology.
• Artist-centric thinking is framed as core business logic.
• Global scale paired with local execution.
• AI is positioned as a force multiplier.

Joshua’s track record and outlook

• Joined BMG in 2024 as EVP, Global Marketing.
• Drove digital-first shifts and streaming expansion.
• Previously held a senior innovation role at Universal Music Group.
• Pushes fan participation over passive listening.