BeatHub owns 100 percent of Colombiana de Escenarios, the private company operating Bogotá's Movistar Arena under a city concession. The headline version is easy to misread, because owning the operator is not the same thing as owning the public role behind the building.
The recent BeatHub Movistar Arena ownership deal changed the shareholder picture inside Colombiana de Escenarios after BeatHub bought BeLive Entertainment Group's remaining 50 percent. It did not erase the concession agreement with Bogotá's Instituto Distrital de Recreación y Deporte, better known as IDRD, or turn a public-private arrangement into a regular privately owned concert hall.
BeatHub now controls the shares in the company, so it controls the private side of the operation. IDRD still sits on the public side of the contract, and a 2026 procurement process for independent oversight shows the concession remains subject to technical, financial, legal, administrative, operational, social and environmental monitoring.
Corporate control also does not cancel the public purpose written into the arrangement. The concession exists because the old city coliseum needed renovation, modern equipment and long-term operation, while Bogotá retained a contractual framework for supervising how the upgraded venue is maintained and commercially used.
Here is where the usual "new owner" headline gets too tidy. BeatHub can appoint or control the people making corporate decisions at Colombiana de Escenarios, but those decisions still happen inside a contract that defines what the concessionaire may do, what it must maintain and what Bogotá is entitled to supervise.
The contract was built around more than booking concerts and collecting ticket money. Its stated scope includes architectural renovation, technological upgrades, operation and maintenance of the former Coliseo Cubierto El Campín, plus the commercial agreements needed to keep the venue running.
Money also flows back toward IDRD through the concession. The public side receives a consideration tied to 2 percent of the concessionaire's gross monetary and non-monetary income from areas such as usage rights, sponsorship and commercial exploitation, and IDRD management material shows officials have continued checking those calculations and the concessionaire's reporting.
The structure is not unusual for a venue built around long-term private operation of public assets. The governance issues examined in large-scale public venue PPPs include financing arrangements, risk allocation and clear oversight, and Bogotá's contract puts all three on paper.
The concession itself is another layer. IDRD granted special-use rights over public assets for the project and continues to oversee compliance, so buying the operating company is not the same transaction as buying the underlying public property free of those obligations.
Branding sits in a third lane. The Movistar name comes from commercial naming rights, so the logo outside the building does not tell you who owns the concessionaire or which public body remains attached to the asset. A naming-rights change can happen without transferring the concession, while a shareholder sale can happen without automatically changing the arena's brand.
The financing language matters for the ownership question too. IDRD's 2026 documentation still describes the project as 100 percent privately financed and undertaken at the concessionaire's own risk, which helps explain why the private operator received broad commercial rights without displacing the city's contractual role over the public assets.
Current paperwork makes the public role especially hard to wave away. In July 2026, IDRD was still running a process to appoint independent oversight for the operation and maintenance stage of the same 2015 concession, including financial, legal, technical, administrative, operational and environmental supervision.
IDRD's 2025 management reporting also recorded ongoing checks on commercial-exploitation income, sponsorship and usage rights used to calculate the 2 percent consideration. Those are live contract obligations, not leftover language from the arena's 2018 reopening, and they remain part of how Bogotá's Movistar Arena is controlled while BeatHub owns the company operating it.
The recent BeatHub Movistar Arena ownership deal changed the shareholder picture inside Colombiana de Escenarios after BeatHub bought BeLive Entertainment Group's remaining 50 percent. It did not erase the concession agreement with Bogotá's Instituto Distrital de Recreación y Deporte, better known as IDRD, or turn a public-private arrangement into a regular privately owned concert hall.
BeatHub owns the operator, not Bogotá's public role
Colombiana de Escenarios is the concessionaire, which is the boring legal word doing most of the work here. The company received special-use rights over public property so it could renovate the old Coliseo Cubierto El Campín, update its technology, operate it, maintain it and commercially exploit the arena for the agreed concession period.BeatHub now controls the shares in the company, so it controls the private side of the operation. IDRD still sits on the public side of the contract, and a 2026 procurement process for independent oversight shows the concession remains subject to technical, financial, legal, administrative, operational, social and environmental monitoring.
Corporate control also does not cancel the public purpose written into the arrangement. The concession exists because the old city coliseum needed renovation, modern equipment and long-term operation, while Bogotá retained a contractual framework for supervising how the upgraded venue is maintained and commercially used.
Here is where the usual "new owner" headline gets too tidy. BeatHub can appoint or control the people making corporate decisions at Colombiana de Escenarios, but those decisions still happen inside a contract that defines what the concessionaire may do, what it must maintain and what Bogotá is entitled to supervise.
The concession is the part most headlines skip
The original arrangement dates to 2015 and was structured as a private-initiative public-private partnership. Public records describe a 25-year framework covering construction and economic operation, with Colombiana de Escenarios financing the project privately and carrying project risk rather than receiving a direct public construction payout.The contract was built around more than booking concerts and collecting ticket money. Its stated scope includes architectural renovation, technological upgrades, operation and maintenance of the former Coliseo Cubierto El Campín, plus the commercial agreements needed to keep the venue running.
Money also flows back toward IDRD through the concession. The public side receives a consideration tied to 2 percent of the concessionaire's gross monetary and non-monetary income from areas such as usage rights, sponsorship and commercial exploitation, and IDRD management material shows officials have continued checking those calculations and the concessionaire's reporting.
The structure is not unusual for a venue built around long-term private operation of public assets. The governance issues examined in large-scale public venue PPPs include financing arrangements, risk allocation and clear oversight, and Bogotá's contract puts all three on paper.
The arena has several different forms of control
Corporate ownership is one layer. BeatHub owns Colombiana de Escenarios, which means it controls the company responsible for administering the arena and making commercial operating decisions within the boundaries of the concession.The concession itself is another layer. IDRD granted special-use rights over public assets for the project and continues to oversee compliance, so buying the operating company is not the same transaction as buying the underlying public property free of those obligations.
Branding sits in a third lane. The Movistar name comes from commercial naming rights, so the logo outside the building does not tell you who owns the concessionaire or which public body remains attached to the asset. A naming-rights change can happen without transferring the concession, while a shareholder sale can happen without automatically changing the arena's brand.
The financing language matters for the ownership question too. IDRD's 2026 documentation still describes the project as 100 percent privately financed and undertaken at the concessionaire's own risk, which helps explain why the private operator received broad commercial rights without displacing the city's contractual role over the public assets.
Current paperwork makes the public role especially hard to wave away. In July 2026, IDRD was still running a process to appoint independent oversight for the operation and maintenance stage of the same 2015 concession, including financial, legal, technical, administrative, operational and environmental supervision.
IDRD's 2025 management reporting also recorded ongoing checks on commercial-exploitation income, sponsorship and usage rights used to calculate the 2 percent consideration. Those are live contract obligations, not leftover language from the arena's 2018 reopening, and they remain part of how Bogotá's Movistar Arena is controlled while BeatHub owns the company operating it.
