Bruno Mars just shattered virtual concert records on Roblox while also breaking ticket sale records IRL in the same week.
Virtual concert smashes previous records
Virtual concert smashes previous records
- The 16-time Grammy winner pulled in over 12.8 million people watching at the same time during his Roblox performance, which went down on January 17
- His set happened inside Steal a Brainrot, where players normally just raid bases and snatch up digital characters
- Mars became the first artist to ever show up in this viral game experience, letting fans grab Bruno-themed items and a limited Brunito Marsito character
- Peak viewership hit exactly 12,862,161 concurrent users, and social clips racked up 53 million-plus views from 38 countries in 20 languages
- More than 10 million viewers tuned into livestreams spanning 14 countries and nine languages
- Mars moved 2.1 million tickets in just one day for his upcoming tour, setting an all-time high for Live Nation across North America, Europe, and the UK
- Ticketmaster also logged its biggest single-day sale ever from this on-sale event
- Marshmello kicked things off back in 2019 with the first live virtual show inside Fortnite, drawing over 10 million concurrent viewers
- Travis Scott broke that benchmark the next year, pulling in 12.3 million concurrent players for his Astronomical performance
- Fortnite set a new record in November 2024 with Remix: The Finale, which featured Snoop Dogg, Ice Spice, Eminem, and a posthumous Juice WRLD tribute and attracted 14.3 million concurrent players
- Mars previously got tapped as the icon for Fortnite Festival Season 9, following Sabrina Carpenter's Season 8 finale appearance
- Other Fortnite icons include The Weeknd, Lady Gaga, Billie Eilish, Metallica, Karol G, Snoop Dogg, and Hatsune Miku
- Roblox closed Q3 2025 with 151.5 million Daily Active Users worldwide, up 70% year-over-year compared to the same period in the previous year
- Over 90 million of those DAUs came from outside the US, Canada, and Europe
