TikTok is finally doing its own awards show, with Ciara as the main musical act. The first TikTok Awards will happen at the Hollywood Palladium in Los Angeles. It will stream live on TikTok and Tubi, with red carpet stuff starting on TikTok Live. A bunch of presenters are lined up, like Paris Hilton, Bethenny Frankel, Trixie Mattel, REI AMI, Tan France, and Tefi Pessoa.
Ciara basically said the gig makes sense because the app loves dance and music as much as she does. She called the platform massively influential, adding that she is pumped to headline the very first U.S. event. She framed the whole ceremony as a nod to pure creativity.
This move follows other platforms making their own creator awards. Instagram recently started its own program, with judges like Spike Lee and Marc Jacobs helping pick winners. TikTok's show is clearly trying to cement its cultural status by putting official recognition on its viral stars and trends.
Ciara basically said the gig makes sense because the app loves dance and music as much as she does. She called the platform massively influential, adding that she is pumped to headline the very first U.S. event. She framed the whole ceremony as a nod to pure creativity.
This move follows other platforms making their own creator awards. Instagram recently started its own program, with judges like Spike Lee and Marc Jacobs helping pick winners. TikTok's show is clearly trying to cement its cultural status by putting official recognition on its viral stars and trends.
