Colorful's GeForce RTX 50 cards are facing higher factory costs in China, with some hikes nearing $500. Industry sources claim the brand has raised its charges across several Nvidia GPU models, though retail buyers may not see the same jumps.
At the high end, the RTX 5090 D V2 faces a reported increase of ¥2,200 to ¥3,300, or about $328 to $491. The RTX 5080 gets an even steeper starting hike of ¥2,500 to ¥2,800, equal to roughly $372 to $417.
Mid-range cards are part of the shift as well. The RTX 5070 Ti sees a ¥1,000 rise, worth around $149. For the RTX 5070, the added cost ranges from ¥600 to ¥900, or about $89 to $134.
Even cheaper GPUs are not spared. Colorful's RTX 5060 Ti 16GB gets a reported ¥250 to ¥400 increase, close to $37 to $60. Its 8GB sibling rises by ¥100 to ¥150, while the RTX 5060 adds ¥150 to ¥200.
Those dollar figures use an exchange rate of 6.715 yuan per US dollar. They are rough conversions of costs in China, not new price tags for shops in America or Europe.
Here's the catch. Nvidia has not set a new worldwide MSRP through this report. The figures deal with what Colorful charges its partners, which is quite different from the price a gamer pays at checkout.
Memory and other parts may be getting more costly, but the exact cause of each hike remains unclear. Brands can handle higher bills in different ways, from taking a smaller profit to passing the extra cost on to stores.
And local stock matters a lot. A shop with older cards may hold its price, while another seller could charge more due to supply or demand. Discounts and regional fees can change the final bill as well.
The report also points to fears of price rises from other GPU makers. Yet there is no firm proof that every Nvidia partner has made the same move, and no global schedule has been confirmed.
For PC builders, the key detail is that these are reported factory changes from China. Actual shop listings will show whether the higher costs reach buyers, especially those eyeing the RTX 5080 or RTX 5090 D V2.
At the high end, the RTX 5090 D V2 faces a reported increase of ¥2,200 to ¥3,300, or about $328 to $491. The RTX 5080 gets an even steeper starting hike of ¥2,500 to ¥2,800, equal to roughly $372 to $417.
Mid-range cards are part of the shift as well. The RTX 5070 Ti sees a ¥1,000 rise, worth around $149. For the RTX 5070, the added cost ranges from ¥600 to ¥900, or about $89 to $134.
Even cheaper GPUs are not spared. Colorful's RTX 5060 Ti 16GB gets a reported ¥250 to ¥400 increase, close to $37 to $60. Its 8GB sibling rises by ¥100 to ¥150, while the RTX 5060 adds ¥150 to ¥200.
Those dollar figures use an exchange rate of 6.715 yuan per US dollar. They are rough conversions of costs in China, not new price tags for shops in America or Europe.
Here's the catch. Nvidia has not set a new worldwide MSRP through this report. The figures deal with what Colorful charges its partners, which is quite different from the price a gamer pays at checkout.
Memory and other parts may be getting more costly, but the exact cause of each hike remains unclear. Brands can handle higher bills in different ways, from taking a smaller profit to passing the extra cost on to stores.
And local stock matters a lot. A shop with older cards may hold its price, while another seller could charge more due to supply or demand. Discounts and regional fees can change the final bill as well.
The report also points to fears of price rises from other GPU makers. Yet there is no firm proof that every Nvidia partner has made the same move, and no global schedule has been confirmed.
For PC builders, the key detail is that these are reported factory changes from China. Actual shop listings will show whether the higher costs reach buyers, especially those eyeing the RTX 5080 or RTX 5090 D V2.
