Deezer posts first profit despite subscriber drop in 2025

Deezer flips the script to black ink for the first time ever while its overall user numbers keep shrinking.

Deezer's profitability milestone

• Deezer logs eight point five million euros net profit in 2025.
• The previous year showed a twenty-six million euro loss.
• Adjusted EBITDA hits nine point seven million euros positive.
• Free cash flow reaches ten million euros.

Subscriber shifts exposed

• Total paying users drop to nine point two million mid-year.
• The partnerships segment shrinks hard from Mercado Libre conversions.
• Direct subscribers climb eight point six percent in France.
• The rest of the world's direct base grows seven point seven percent yearly.

Cost cuts drive turnaround

• Operating expenses were slashed by twelve million euros yearly.
• Disciplined spending boosts margins significantly.
• Other revenue jumps seventeen point nine percent to thirty-four point two million.
• Sonos Radio and white-label deals fuel the rise.

AI content crackdown

• The platform gets sixty thousand AI tracks daily.
• Eighty-five percent of AI streams are flagged as fraud.
• Deezer licenses detection tech to partners like Sacem.
• Artist-centric payouts now cover eighty-five percent of partners.