The wellness brand Dr. Teal's Nigeria just threw its first big Owambe party at The Monarch Event Centre in Lekki over the weekend. Guests showed up in full aso ebi glam, filling the place with color and Lagos energy to a soundtrack from a DJ and live band. The Strategy Director, Vivian Odofin Daniel, said the goal was to merge wellness with Nigerian celebration culture, making self-care feel accessible rather than like a luxury. She called it a needed safe space for the community to unwind after a tough year.
The company's Managing Director, Chinedu Okoye of Perfect Trust Beauty and Wellness, echoed that sentiment. He stated the Owambe theme was a deliberate thank you to their core customers, emphasizing that mental relaxation is part of wellness. He also addressed the issue of counterfeit products, mentioning ongoing work with regulators and urging buyers to use official channels like their Instagram and website. Okoye explained the choice of adire-inspired aso ebi reflects their commitment to local culture, noting their global brand adapts to community-based traditions in every market.
The company's Managing Director, Chinedu Okoye of Perfect Trust Beauty and Wellness, echoed that sentiment. He stated the Owambe theme was a deliberate thank you to their core customers, emphasizing that mental relaxation is part of wellness. He also addressed the issue of counterfeit products, mentioning ongoing work with regulators and urging buyers to use official channels like their Instagram and website. Okoye explained the choice of adire-inspired aso ebi reflects their commitment to local culture, noting their global brand adapts to community-based traditions in every market.
