DRX names TV360 sponsor for Vietnam roadshow

A Vietnamese streaming platform just bought the naming rights for DRX’s upcoming event, but don’t get too attached because it’s strictly a one-off hookup.

TV360 Sponsorship Deal

• TV360 is the presenting sponsor for DRX Homefront, a May 2026 event in Vietnam.
• The deal is exclusive to this roadshow with no long-term commitment between the two.
• Fans can catch DRX matches in 4K quality through the TV360 app as part of the agreement.
• Viettel, TV360’s parent, is handling venue internet with free 4G and 5G access.

Fan Perks and Partners

• TV360 is hooking fans up with early-access tickets and discounted or free entry.
• Backstage experiences and direct player interactions are also on the table for attendees.
• DRX is running the event while TV360 and Viettel handle branding and tech support.
• Porsche, ROG, Nissan, and several other brands are also backing the roadshow.

Org Background

• Kiwoom Securities gave the team a major bag, leading to the KIWOOM DRX rebrand.
• The org has been stacking partnerships after locking in that financial services deal.