e& Egypt just locked down another year with Viu to keep pumping Arabic movies and Korean dramas to its premium customers like Emerald and Hekaya subscribers. The telecom company made the call at GITEX Global after seeing how much people ate up the content during their first partnership round, and they want to keep adding entertainment perks to their service bundles.
Samer Mourad from e& Egypt says the whole move fits their bigger push into digital transformation beyond basic phone service. Viu's general manager, Samer Mazjoub, seems pretty stoked that Egyptian viewers actually engaged with their catalog, and both sides think the renewal will keep customers happy and locked in. The company is basically trying to build out a whole ecosystem that mixes connectivity with streaming and other digital stuff instead of just selling data plans.
Samer Mourad from e& Egypt says the whole move fits their bigger push into digital transformation beyond basic phone service. Viu's general manager, Samer Mazjoub, seems pretty stoked that Egyptian viewers actually engaged with their catalog, and both sides think the renewal will keep customers happy and locked in. The company is basically trying to build out a whole ecosystem that mixes connectivity with streaming and other digital stuff instead of just selling data plans.
