EA will keep game prices steady as other companies raise theirs. The company told investors it plans no price changes right away. Chief Andrew Wilson said their business works differently than ten years ago, when they sold most games as discs in stores. EA offers various price points, from free games to deluxe versions that cost more. They focus on making high-quality products worth the money to players.
Financial chief Stuart Canfield confirmed they stick with the current pricing for games. EA might look good holding prices steady, but could raise them later after other companies do it first. Nintendo already pushed prices up with Mario Kart World before others. Microsoft plans higher prices this holiday season. PlayStation keeps the same price for Ghost of Yotei but might charge more for future games. EA claims they want to deliver value today, but things can change next year.
Financial chief Stuart Canfield confirmed they stick with the current pricing for games. EA might look good holding prices steady, but could raise them later after other companies do it first. Nintendo already pushed prices up with Mario Kart World before others. Microsoft plans higher prices this holiday season. PlayStation keeps the same price for Ghost of Yotei but might charge more for future games. EA claims they want to deliver value today, but things can change next year.
