Warner Music Group just bumped Eric Wong up to a big new job. He is now the Executive Vice President for their whole recorded music division, while still running East West Records in the US and managing Warner Music Canada. He reports directly to the CEO, Robert Kyncl, and works from New York.
His new gig has him steering worldwide marketing pushes and A&R, trying to link up all the company's different labels and markets. The idea is to make local artists blow up internationally. They pointed to Punjabi singer Karan Aujla, who recently charted in Canada, as an example of this strategy working.
Wong has been with Warner for about five years, previously as their global Chief Marketing Officer. In that role, he worked on campaigns for major artists like Dua Lipa, Ed Sheeran, and Coldplay. Before Warner, he was at Universal Music Group for almost ten years. The CEO says Wong's whole thing is forcing their various global teams to actually work together.
His new gig has him steering worldwide marketing pushes and A&R, trying to link up all the company's different labels and markets. The idea is to make local artists blow up internationally. They pointed to Punjabi singer Karan Aujla, who recently charted in Canada, as an example of this strategy working.
Wong has been with Warner for about five years, previously as their global Chief Marketing Officer. In that role, he worked on campaigns for major artists like Dua Lipa, Ed Sheeran, and Coldplay. Before Warner, he was at Universal Music Group for almost ten years. The CEO says Wong's whole thing is forcing their various global teams to actually work together.
