Erik Brataas just landed a massive double promotion at Peermusic, where he will be running the show in Norway and handling the Northern European books, which is basically a homecoming since the company bought the publishing house he started a few years back to dominate the local scene.
New boss takes over Peermusic Norway
New boss takes over Peermusic Norway
- Brataas is officially the new Managing Director for Norway and the big boss of Northern European Administration, and he will be camping out in the local office while answering to Nigel Elderton.
- This dude is replacing Kerstin Mangert after Peermusic grabbed his old company, Arctic Rights Management, a couple of years ago.
- Mary Megan Peer is hyped to have him back because he basically built the foundation of their current Norwegian setup from the ground up.
- He spent decades grinding in the Norwegian music scene and knows exactly how to handle licensing, digital distribution, and collective rights management like a pro.
- The man used to run Polaris Hub, where he played hardball with giants like Apple, Spotify, TikTok, and Meta to get those Nordic royalties sorted.
- His resume includes founding Indie Music Rights and TBC Records, plus he spent nearly twenty years leading Phonofile across the UK and the US.
- Nigel Elderton is betting big on this hire because the new guy understands how to squeeze value out of the intersection of tech and music culture.
- This appointment follows a string of big hires at the firm, including Paul Smelt moving up to the Chief Operating Officer spot just a few weeks ago.
- The company has been on an absolute tear with recruitment lately, bringing in Alex Black and Dave Ayers to lead the charge for their American A&R divisions.
