ESL names Red Bull official energy drink partner of IEM Krakow 2026

Red Bull grabs prime branding at IEM Kraków, stacking another major CS2 event onto its esports partnership pile.

Deal basics

• Red Bull becomes the official energy drink partner.
• Intel Extreme Masters shared the news publicly.
• Money details stayed completely under wraps.

Event snapshot

• IEM Kraków 2026 runs as an offline CS2 tournament.
• ESL FACEIT Group handles organizational duties.
• The event shifts cities after leaving Katowice.

Competitive stakes

• Sixteen teams enter the bracket.
• The total prize pool hits 1,222,000 dollars.
• Players split 972,000 dollars, orgs take the rest.

What Red Bull gets

• Branding appears across the venue.
• Product activations fuel on-site presence.
• Drinks flow freely for players and staff.

Red Bull esports footprint

• The brand partners across multiple game titles.
• Recent moves cover Mobile Legends and VALORANT.
• Long-term ties exist with Fnatic creators.

Other partners involved

• Intel stays locked in as a core backer.
• Acer supplies PCs and challenge hardware.
• FACEIT and DHL handle the platform and logistics.