Funke Akindele challenged Kunle Afolayan over movie marketing

Film promo beef spilled online, with one director hating dance marketing and another saying grind smarter, stay in your lane.

Afolayan pushes back on promo grind

• Kunle Afolayan blasted dance-heavy movie marketing as exhausting.
• Called the routine energy-draining.
• Said filmmaking should not require viral choreography.
• Mocked box office hype without real creator payouts.

Money talks behind the frustration

• Questioned huge cinema totals without fair returns.
• Dismissed billion-naira bragging rights.
• Focused on creator profit, not charts.

Akindele fires back on Instagram

• Funke Akindele responded publicly after his remarks.
• Framed success as non-competitive.
• Urged critics to stop blaming others.
• Leaned into personal focus and faith.

Her advice on promotion paths

• Posted on Instagram with blunt motivation.
• Pushed alternative marketing routes.
• Suggested hiring professionals for promo work.
• Claimed space exists for everyone to win.