Squeezie's esports org just launched a trading card game where the lore is literally their team history, and the top pack runs €349. The TCG gold rush continues. Gentle Mates, co-founded by Gotaga and Brawks alongside Squeezie, skipped the usual dragons-and-monsters formula and built cards around iconic club moments instead.
Four tiers range from the €49 Essential Pack up through Prestige and Legendary to the €349 Founder edition. Every card in this first print run carries a First Edition stamp that won't show up on reprints, which is the classic scarcity play. The broader model leans on sealed sales, recurring set drops, and a collector-driven secondary market.
They aren't alone in this lane. Karmine Corp already runs a similar history-themed TCG called Blue Rising, and Riot's Riftbound recently pulled over $10 million in gross revenue from a limited T1 collab pack. For Gentle Mates, the play is diversification. Card revenue doesn't care whether a roster wins or a sponsor renews, making it a pretty stable income layer.
Four tiers range from the €49 Essential Pack up through Prestige and Legendary to the €349 Founder edition. Every card in this first print run carries a First Edition stamp that won't show up on reprints, which is the classic scarcity play. The broader model leans on sealed sales, recurring set drops, and a collector-driven secondary market.
They aren't alone in this lane. Karmine Corp already runs a similar history-themed TCG called Blue Rising, and Riot's Riftbound recently pulled over $10 million in gross revenue from a limited T1 collab pack. For Gentle Mates, the play is diversification. Card revenue doesn't care whether a roster wins or a sponsor renews, making it a pretty stable income layer.
