The India International Trade Fair, running through its 44th edition at Bharat Mandapam, has become an economic launchpad for small entrepreneurs, artisans, and farmers testing national markets under the Ek Bharat, Shreshtha Bharat theme. More than 3,500 participants are using the platform to connect with wholesale buyers and gauge consumer preferences, with many exhibitors earning several months of typical income during the two-week event.
Bihar entrepreneur Sridhi Kumari displays Bhagalpuri silk products crafted by regional artisans, while Maharashtra farmer Prahlad Ramrao Borgad markets organic goods through his Surya Farmers brand with support from self-help groups. Partner state Jharkhand features tribal lacquer bangles made by Jhabar Mal, whose work sustains approximately 400 women in an Adivasi cooperative.
The fair demonstrates how India's economic growth extends beyond major industries to micro enterprises, gaining market access through government schemes and trade policy support.
Bihar entrepreneur Sridhi Kumari displays Bhagalpuri silk products crafted by regional artisans, while Maharashtra farmer Prahlad Ramrao Borgad markets organic goods through his Surya Farmers brand with support from self-help groups. Partner state Jharkhand features tribal lacquer bangles made by Jhabar Mal, whose work sustains approximately 400 women in an Adivasi cooperative.
The fair demonstrates how India's economic growth extends beyond major industries to micro enterprises, gaining market access through government schemes and trade policy support.
