India's GCCs turn into global decision factories

India's global capability centres have shifted from testing artificial intelligence to implementing it across their operations, with 58 percent now funding Agentic AI and 29 percent preparing to expand those efforts within a year, according to an EY India study released recently. The research shows 83 percent of these centres are backing GenAI technologies, deploying them primarily in customer service operations at 65 percent, finance at 53 percent, and operational functions at 49 percent.

These facilities are gaining strategic influence beyond their traditional support roles, as 52 percent now share accountability for worldwide corporate decisions, while another 26 percent serve in formal advisory capacities. Nearly one-fifth have achieved complete operational authority over designated business areas. Business intelligence adoption has climbed to 86 percent from 80 percent in the previous reporting period.

Manoj Marwah, who leads the GCC financial services sector at EY India, noted that global enterprises are streamlining their operational structures and seeking locations where AI, data analytics, and risk management teams can function cohesively. Two-thirds of these centres have established dedicated innovation units to develop and test concepts for global deployment.
 

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