Research firm Evercore polled 4,000 American consumers about their iPhone 17 purchasing plans. Survey results show 56 percent favor Pro and Pro Max models over standard versions. Fewer than 400 respondents expressed interest in the iPhone Air variant.
Analysts attribute weak iPhone Air appeal to perceived battery problems and single-camera limitations. Apple's official battery data contradicts consumer concerns by showing the Air model outlasts both iPhone 16 Plus and Pro devices. The company plans to produce fewer Air units than other iPhone 17 models this year.
Evercore acknowledges the survey sample represents a limited view of global demand patterns. Apple anticipates shipping 100 million iPhone 17 units across all configurations during the current sales cycle.
Analysts attribute weak iPhone Air appeal to perceived battery problems and single-camera limitations. Apple's official battery data contradicts consumer concerns by showing the Air model outlasts both iPhone 16 Plus and Pro devices. The company plans to produce fewer Air units than other iPhone 17 models this year.
Evercore acknowledges the survey sample represents a limited view of global demand patterns. Apple anticipates shipping 100 million iPhone 17 units across all configurations during the current sales cycle.
