Jorja Smith's label FAMM is going after royalties from a track called I Run that blew up on TikTok before getting yanked off streaming platforms. Producer Harrison Walker apparently fed his voice through an AI tool called Suno to make it sound like the British singer, and the whole thing confused people into thinking Smith actually performed on it. The song got pulled after multiple takedown notices, but Walker's team then tried to get Smith on an official remix to legitimize the viral hit after the fact.
FAMM says they turned down a backroom payment deal and want compensation for what they're calling straight-up impersonation. The track got rereleased with a different vocalist named Kaitlin Aragon and actually charted in the UK, but the label maintains bthat oth versions rip off Smith's sound. They're pushing for mandatory AI labeling and want payouts for artists whose work trains these models, calling the whole situation a turning point for how the industry handles machine-generated content.
FAMM says they turned down a backroom payment deal and want compensation for what they're calling straight-up impersonation. The track got rereleased with a different vocalist named Kaitlin Aragon and actually charted in the UK, but the label maintains bthat oth versions rip off Smith's sound. They're pushing for mandatory AI labeling and want payouts for artists whose work trains these models, calling the whole situation a turning point for how the industry handles machine-generated content.
