The corporate overlords at SM Entertainment are obsessing over AI and aggressive takeovers. Co-CEOs Daniel Jang and Dmitry YJ Tak dropped a fresh blueprint following the thirtieth anniversary, seemingly desperate to jam artificial intelligence everywhere while hunting for mergers. They claim this SM NEXT 3.0 vision turns the K-pop factory into a Multi-Creative structure.
While chatting on YouTube with Chris Lee, the executives promised to chase buyouts specifically inside the music industry way harder than before. Lee also hyped up their subsidiary, Kreation Music Rights, claiming KMR intends to dominate as Asia's top publisher within five years while holding rights for seven thousand songs and securing composers worldwide.
Apparently, machine learning is the future since they plan to use algorithms to scour back-catalog tracks for recommendations. Jang bragged about having a leg up because the majority owner, Kakao, brings serious tech firepower, suggesting heavy synergy between the platform giant and their idol roster like NCT 127, Riize, EXO, and aespa.
Tak mentioned localized strategies involving partners like Tencent Music Entertainment over in China and True inside Thailand, though Japanese deals are still just chatter. The goal involves crafting intellectual property that hits hard locally without losing that signature SM vibe. They also dragged fan platform DearU under the corporate umbrella to squeeze superfan communities.
Management wants to sell merchandise as an experience rather than just stuff, likely because operating profits skyrocketed over two hundred percent recently, thanks to hit albums. Since Kakao Corp controls forty percent of this HYBE rival, expect them to keep pushing lifestyle products and pricey concert tickets to maintain those sweet margins.
While chatting on YouTube with Chris Lee, the executives promised to chase buyouts specifically inside the music industry way harder than before. Lee also hyped up their subsidiary, Kreation Music Rights, claiming KMR intends to dominate as Asia's top publisher within five years while holding rights for seven thousand songs and securing composers worldwide.
Apparently, machine learning is the future since they plan to use algorithms to scour back-catalog tracks for recommendations. Jang bragged about having a leg up because the majority owner, Kakao, brings serious tech firepower, suggesting heavy synergy between the platform giant and their idol roster like NCT 127, Riize, EXO, and aespa.
Tak mentioned localized strategies involving partners like Tencent Music Entertainment over in China and True inside Thailand, though Japanese deals are still just chatter. The goal involves crafting intellectual property that hits hard locally without losing that signature SM vibe. They also dragged fan platform DearU under the corporate umbrella to squeeze superfan communities.
Management wants to sell merchandise as an experience rather than just stuff, likely because operating profits skyrocketed over two hundred percent recently, thanks to hit albums. Since Kakao Corp controls forty percent of this HYBE rival, expect them to keep pushing lifestyle products and pricey concert tickets to maintain those sweet margins.
