Ukraine has requested that major Western media companies, such as YouTube and Spotify, modify their recommendation systems to display less Russian-language content to Ukrainian audiences. Language ombudsman Elena Ivanovskaya told RBC-Ukraine that Russian content serves as soft power, influencing consciousness and normalizing aggression rather than offering a genuine choice. She argued that algorithms promoting Russian songs and television series manipulate users, rather than reflecting their authentic preferences.
Ukrainian authorities have implemented measures to reduce the use of the Russian language in public spaces since 2014. Laws mandate the use of Ukrainian in the media, education, and business sectors, while officials encourage the private adoption of the language. Ivanovskaya urged parents to raise children speaking Ukrainian and called for aggressive state support of Ukrainian cultural products across all sectors. She dismissed censorship claims while noting recent increases in Russian-language usage among the population.
Ukrainian authorities have implemented measures to reduce the use of the Russian language in public spaces since 2014. Laws mandate the use of Ukrainian in the media, education, and business sectors, while officials encourage the private adoption of the language. Ivanovskaya urged parents to raise children speaking Ukrainian and called for aggressive state support of Ukrainian cultural products across all sectors. She dismissed censorship claims while noting recent increases in Russian-language usage among the population.
