KitKat finally realized that sweaty gamers need chocolate breaks during those long matches. The candy brand just signed a contract with Riot Games to sponsor the VCT EMEA and Game Changers EMEA circuits for the entire 2026 season. Nestlé makes these snacks and wants to force their famous slogan into every broadcast pause or technical timeout.
Riot confirmed that this partnership targets downtime specifically. Viewers can expect branded segments whenever action stops for side switches or tactical discussions. The company plans massive physical interaction at the Stage 2 Finals in Spain, where they intend to hand out thundersticks and signs to the crowd.
This move represents their debut inside the shooter scene despite being deeply embedded within the Riot ecosystem already. They historically sponsored the League of Legends EMEA Championship and the Brazilian league known as CBLOL. The parent corporation clearly likes throwing money at these tournaments since Nescafé previously advertised in Brazil.
Riot confirmed that this partnership targets downtime specifically. Viewers can expect branded segments whenever action stops for side switches or tactical discussions. The company plans massive physical interaction at the Stage 2 Finals in Spain, where they intend to hand out thundersticks and signs to the crowd.
This move represents their debut inside the shooter scene despite being deeply embedded within the Riot ecosystem already. They historically sponsored the League of Legends EMEA Championship and the Brazilian league known as CBLOL. The parent corporation clearly likes throwing money at these tournaments since Nescafé previously advertised in Brazil.
