South Africa's deputy minister for women and youth told everyone to stop messing around with performative activism when it comes to violence against women and girls. She went hard at a campaign launch in Midrand, saying the media and entertainment industry needs to actually shift culture instead of just talking about it. The stats she dropped were brutal, with a woman getting killed by a partner or family member every three hours and most sexual assaults never even reported.
The minister pointed out how boys grow up watching violent dudes on TV who never apologize or show accountability, which teaches them garbage behavior. She wants film producers, broadcasters, and creative platforms to start making content that shows healthy masculinity and relationships. The government launched a five-year review of its national plan, which showed some progress, like care centers and response teams, but she basically said prevention needs to be taken way more seriously.
The whole campaign is trying to get men and boys involved in stopping violence rather than just asking women to speak up louder about the abuse they face.
The minister pointed out how boys grow up watching violent dudes on TV who never apologize or show accountability, which teaches them garbage behavior. She wants film producers, broadcasters, and creative platforms to start making content that shows healthy masculinity and relationships. The government launched a five-year review of its national plan, which showed some progress, like care centers and response teams, but she basically said prevention needs to be taken way more seriously.
The whole campaign is trying to get men and boys involved in stopping violence rather than just asking women to speak up louder about the abuse they face.
