Juliana Kagwa becomes the new leader of Uganda Tourism Board after working for many years marketing different products. She helped bring Heineken beer to Uganda during the early 2000s and became famous for her marketing skills. Kagwa studied food science at Makerere University but found her calling through promoting brands and companies. Her work at Uganda Breweries made her one of the most recognized faces across the country. People remember her from television commercials and business events throughout Uganda.
The tourism expert takes over from Lily Ajarova who left her position during March 2025. Kagwa spent recent years working at Seed Co International as their marketing and sales director for African operations. She helped farming companies reach customers across several African countries through creative advertising campaigns. Her experience spans more than twenty years working with major brands and international businesses. The new director officially starts her tourism job on July first this year.
Kagwa plans to make Uganda tourism better through research and new technology programs. She wants to improve visitor experiences and train service workers across the tourism industry. The new leader believes tourism can help Uganda grow economically and protect local cultures. Her background combines marketing expertise with deep knowledge about African consumer markets. Kagwa expects to build partnerships between government agencies and private tourism companies.
The tourism expert takes over from Lily Ajarova who left her position during March 2025. Kagwa spent recent years working at Seed Co International as their marketing and sales director for African operations. She helped farming companies reach customers across several African countries through creative advertising campaigns. Her experience spans more than twenty years working with major brands and international businesses. The new director officially starts her tourism job on July first this year.
Kagwa plans to make Uganda tourism better through research and new technology programs. She wants to improve visitor experiences and train service workers across the tourism industry. The new leader believes tourism can help Uganda grow economically and protect local cultures. Her background combines marketing expertise with deep knowledge about African consumer markets. Kagwa expects to build partnerships between government agencies and private tourism companies.
