Meta introduces 5% withholding tax on Kenyan creators' earnings

Meta will begin withholding 5 percent from Kenyan digital creators' platform earnings under new taxation requirements that take effect next month. The social media company announced that all payments to content producers in Kenya will face automatic deductions remitted to the Kenya Revenue Authority, with the policy applying to compensation distributed after the calendar year begins.

Creators will receive net amounts following the statutory deduction, and Meta pledged to provide documentation showing withheld sums through remittance advisories and government portals. The company characterized the measure as compliance with Kenyan tax legislation mandating businesses to collect and transfer creator income levies to revenue authorities.
 

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