Meta wrestles with keeping Facebook cool in 2025

Meta faces pressure from the FTC as it goes through an antitrust trial. The company showed internal messages from 2022 revealing concerns about Facebook losing appeal with young users. These documents highlight how executives worry about staying relevant in today's social media landscape.

Facebook once ruled social media platforms with its unique format. Today, users prefer content from creators rather than updates from friends. Mark Zuckerberg expressed fears that the "Friends" model seems outdated compared to creator-focused apps like TikTok. The traditional structure might limit Facebook's growth potential.

Even in 2025, Meta struggles to make Facebook culturally important again. During January's earnings call, leaders discussed returning to "OG Facebook" as a major goal. They recently updated the Friends tab, hoping to improve personal connections. Zuckerberg considered letting users delete all connections to start fresh. These efforts show Meta's desperation to compete in the current digital culture.
 

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