Prime Minister Narendra Modi urged citizens to purchase local products during Gandhi Jayanti celebrations on October 2. The leader spoke during his 126th Mann Ki Baat radio broadcast about supporting domestic industries. Modi highlighted rising Khadi sales over the past decade and encouraged social media promotion using Vocal for Local hashtags.
The prime minister showcased successful businesses combining traditional crafts with modern approaches. Yaazh Naturals creates yoga mats from grass and banana fiber while employing 200 families in Tamil Nadu. Ashish Satyavrat Sahu promotes tribal garments globally through his Jharkhand-based Johargram brand. Sweety Kumari helps 500 rural women earn income through Mithila paintings via her Bihar company Sankalp Creations.
The prime minister showcased successful businesses combining traditional crafts with modern approaches. Yaazh Naturals creates yoga mats from grass and banana fiber while employing 200 families in Tamil Nadu. Ashish Satyavrat Sahu promotes tribal garments globally through his Jharkhand-based Johargram brand. Sweety Kumari helps 500 rural women earn income through Mithila paintings via her Bihar company Sankalp Creations.