Microsoft Corporation (MSFT) has started showing ads in the "Recommended" section of the Windows 11 home menu. For now, only the United States of America test users in the Beta Channel preview build 22635.3495 will see these recommendations. Those ads will appear among the tips, files, and frequently used applications normally found in this section. However, it is not clear whether app developers will have to pay Microsoft Corporation to be recommended through the start menu.