Netflix targets the podcast bros to finally fight Youtube

Netflix is just throwing everything at the wall now, even sports talk. The streamer is adding a batch of video podcasts to its platform for no extra charge, calling the new section podcasts to watch. It features shows from popular names like Bill Simmons from The Ringer, Barstool Sports' Pardon My Take, and The Ryen Russillo Show.

This play extends Netflix's push into sports content. The company secured a deal with Barstool Sports, agreeing to pay ten million dollars each year. That effort follows a pact with the NFL to stream holiday football games, which performed well for the platform.

Lawmakers in Washington have taken note of Netflix's aggressive expansion. Antitrust concerns emerged, with Donald Trump stating the company's growing influence might need regulatory scrutiny. Netflix also landed a major content library agreement with Warner Bros. Discovery.

The podcast move is seen as a direct shot at YouTube, the longtime hub for sports discussion videos. Netflix is betting its audience wants to watch people talk about sports, not just scripted dramas and films.
 

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