NVIDIA raised prices on all graphics cards because of trade conflicts between countries. The RTX 5090 costs over $2,500 at many stores, showing a 10 to 15 percent markup from earlier prices. Moving production from Taiwan to Arizona factories costs the company more money. Customers already struggled to find these new cards at normal prices when they first appeared in stores. The price increases affect both gaming cards and computer chips made for artificial intelligence.
Cheaper models, like other RTX 50 cards, saw smaller increases since their prices were already high. The company wants to keep making the same amount of money despite these challenges. Server makers have updated their prices because of the increases on H200 and B200 chips. Export limits on certain products have already hurt NVIDIA's earnings this year. The company passes these extra costs to customers instead of accepting lower profits.
Cheaper models, like other RTX 50 cards, saw smaller increases since their prices were already high. The company wants to keep making the same amount of money despite these challenges. Server makers have updated their prices because of the increases on H200 and B200 chips. Export limits on certain products have already hurt NVIDIA's earnings this year. The company passes these extra costs to customers instead of accepting lower profits.
