Okyeame Quophi talked about how much harder it is to blow up with a track compared to when he was rapping with his brother in Akyeame. The veteran artist told people at an Inspire Cape Coast event that one GTV appearance back then meant everybody heard your stuff since the whole nation watched that single channel, and fans would run out to grab cassettes right after.
These days, the audience gets split across dozens of stations and apps, which makes it tough for any single song to reach everyone at once. He pointed out that your track might pop off on TikTok while someone else never sees it because they live on Facebook or WhatsApp instead.
The fragmented media landscape gives artists more ways to drop music, but it killed the unified moment where an entire country could vibe to the same thing at the same time.
These days, the audience gets split across dozens of stations and apps, which makes it tough for any single song to reach everyone at once. He pointed out that your track might pop off on TikTok while someone else never sees it because they live on Facebook or WhatsApp instead.
The fragmented media landscape gives artists more ways to drop music, but it killed the unified moment where an entire country could vibe to the same thing at the same time.
