Omotola Jalade-Ekeinde rejects forced dance promotions for films

A refusal to turn film promotion into a forced viral dance session has surfaced as another industry veteran draws a hard line against cringey marketing stunts.

Professional boundaries for actors

• Omotola Jalade-Ekeinde told TVC Entertainment that she avoids mandatory promotional dancing.
• The actress argued that performing on camera should feel like genuine fun.
• Jalade-Ekeinde believes her main responsibility involves delivering a solid acting performance.
• She suggested that marketing pros should handle the heavy lifting for advertising.

Industry backlash and creative pressure

• Kunle Afolayan recently voiced similar complaints about modern social media movie trends.
• The filmmaker mentioned he would skip making massive hits for tiny payouts.
• Omotola thinks the public hates these stunts because they feel like chores.
• Most stars prefer talking about their work instead of doing scripted jigs.