Regular smartphones continue to outsell foldable devices by a large margin, which explains why Apple has avoided making one for years. OnePlus recently made a tough decision to pause the development of the OnePlus Open 2 after evaluating market conditions. The company isn't leaving the foldable market forever but needs time to reconsider its strategy.
Vale G explained on the OnePlus forum that the company aims to set new benchmarks across all product categories. Despite surprising some fans, they decided against releasing a foldable phone this year. Their parent company, OPPO, will lead foldable development with the Find N5 model, while OnePlus focuses on other innovative products aligned with its "Never Settle" philosophy.
High prices remain the biggest obstacle preventing foldable phones from becoming mainstream successes. Questions about durability also make consumers hesitant despite manufacturers' improvements. According to Counterpoint Research data shared by OnePlus executive Rudolf Xu, foldable smartphone shipments grew by just 2.9 percent in 2024 - much slower than expected. The market needs more time to mature before OnePlus jumps back in.
Vale G explained on the OnePlus forum that the company aims to set new benchmarks across all product categories. Despite surprising some fans, they decided against releasing a foldable phone this year. Their parent company, OPPO, will lead foldable development with the Find N5 model, while OnePlus focuses on other innovative products aligned with its "Never Settle" philosophy.
High prices remain the biggest obstacle preventing foldable phones from becoming mainstream successes. Questions about durability also make consumers hesitant despite manufacturers' improvements. According to Counterpoint Research data shared by OnePlus executive Rudolf Xu, foldable smartphone shipments grew by just 2.9 percent in 2024 - much slower than expected. The market needs more time to mature before OnePlus jumps back in.
