A sports marketing firm is going scorched earth on a journalist. Pamodzi Sports Marketing slammed a media report questioning the Nigeria Basketball Federation's partnership efforts. The company called the article myopic and a self-serving hatchet job, blind to basketball's development needs. They rejected the writer's claim that the deal was political theater to extend the current NBBF board's tenure.
Pamodzi stated timing is irrelevant for a beneficial partnership, arguing the sport itself is the main beneficiary, not individuals. They accused the writer of acting as an agent for interests trying to kill basketball instead of reporting on it. The firm highlighted the structured nature of the deal, noting the involved institution will only respond officially early next year. They pointed to their own track record of negotiating lasting sponsorships for bodies like the Nigeria Football Federation.
The company argued that basketball desperately needs institutional support, and politicizing every initiative holds the game back. Beyond this dispute, Pamodzi runs major events like the World Athletics-label Okpekpe Road Race. Their final message was clear: partnerships strengthening sports should be celebrated, not attacked with political narratives.
Pamodzi stated timing is irrelevant for a beneficial partnership, arguing the sport itself is the main beneficiary, not individuals. They accused the writer of acting as an agent for interests trying to kill basketball instead of reporting on it. The firm highlighted the structured nature of the deal, noting the involved institution will only respond officially early next year. They pointed to their own track record of negotiating lasting sponsorships for bodies like the Nigeria Football Federation.
The company argued that basketball desperately needs institutional support, and politicizing every initiative holds the game back. Beyond this dispute, Pamodzi runs major events like the World Athletics-label Okpekpe Road Race. Their final message was clear: partnerships strengthening sports should be celebrated, not attacked with political narratives.
