Peacock is about to start slapping ads on the profile selection screen, the place where you pick who is watching. Next year, when you open the app, a huge promotional image for a brand like Capital One or the Macy's Thanksgiving Day Parade will dominate the screen right next to your user icons. These new arrival ads turn what was a blank space into a corporate billboard before you even start watching anything.
According to a company spokesperson, only people paying for the top-tier Premium Plus subscription will avoid these things. Everyone else gets a branded first impression. This move is part of a bigger push to stuff ads into every corner of the app. They are also planning to put commercials inside the vertical short clip feed on mobile, building on existing annoying formats like full-screen ads that pop up when you pause a show.
They have even tested a binge ad that pops up after two episodes, offering an ad-free next episode as a sponsored treat. All together, it shows the platform is getting hyper aggressive about making you look at ads, integrating them into steps of the experience that were previously commercial-free.
According to a company spokesperson, only people paying for the top-tier Premium Plus subscription will avoid these things. Everyone else gets a branded first impression. This move is part of a bigger push to stuff ads into every corner of the app. They are also planning to put commercials inside the vertical short clip feed on mobile, building on existing annoying formats like full-screen ads that pop up when you pause a show.
They have even tested a binge ad that pops up after two episodes, offering an ad-free next episode as a sponsored treat. All together, it shows the platform is getting hyper aggressive about making you look at ads, integrating them into steps of the experience that were previously commercial-free.
