Samsung introduced HDR10 Plus Advanced on Monday, a royalty-free high dynamic range format that supports peak brightness levels reaching 5,000 nits and incorporates several technological enhancements designed to compete with Dolby Vision 2. The standard includes ambient light adaptation that adjusts image quality based on room conditions, genre-specific optimization for content types including movies and sports, and metadata enabling motion smoothing control with improved tone mapping precision for local dimming.
The electronics manufacturer plans to implement the format in its 2026 premium television models, with Amazon Prime Video currently positioned as the first major streaming service to support the technology. Industry adoption may progress slowly, as competing platforms such as Netflix and Disney required multiple years before adding support for the earlier HDR10 Plus standard, which masters content between 1,000 and 4,000 nits compared to the original HDR10 format's 1,000-nit ceiling.
The electronics manufacturer plans to implement the format in its 2026 premium television models, with Amazon Prime Video currently positioned as the first major streaming service to support the technology. Industry adoption may progress slowly, as competing platforms such as Netflix and Disney required multiple years before adding support for the earlier HDR10 Plus standard, which masters content between 1,000 and 4,000 nits compared to the original HDR10 format's 1,000-nit ceiling.
