Sarkodie's Rapperholic concert in Kumasi drew a huge crowd, and Sam Creatives CEO Samuel Clottey wants Ghana to learn from it. He praised fans in Asanteman for their strong support at Baba Yara Sports Stadium, calling the turnout a good sign for local music.
Clottey thinks other parts of Ghana can learn from Kumasi's response. His point is simple. Artists need fans who show up, buy tickets, and take pride in the talent their communities produce.
And he wants that support to reach beyond hometown favorites. In his view, Ghanaian acts deserve backing from fans across the country, no matter where they come from. That kind of support could help more musicians grow their careers.
DJ Mensah also got a nod from Clottey. As Sarkodie's longtime DJ, he has played a key part in the rapper's career. The praise also went to the people behind live events, from managers and promoters to DJs and show crews.
But talent alone will not carry the music scene, Clottey argued. Brands need to put money into concerts, while event teams must find better ways to reach fans. More local support could also help Ghanaian acts gain fans abroad.
Then there is the cash that concerts bring into a city. Food sellers, drivers, hotels, and event staff can all benefit when large crowds turn up. A busy show can mean more work for people far beyond the artists onstage.
Clottey also sees a chance for young Ghanaians to find work in the creative field. A healthy live music scene needs people with skills in sound, event planning, marketing, and many other areas.
For the Sam Creatives boss, Kumasi has given the rest of Ghana a useful example. He wants fans, businesses, and event teams to give homegrown music the kind of backing that helps artists build lasting careers.
Clottey thinks other parts of Ghana can learn from Kumasi's response. His point is simple. Artists need fans who show up, buy tickets, and take pride in the talent their communities produce.
And he wants that support to reach beyond hometown favorites. In his view, Ghanaian acts deserve backing from fans across the country, no matter where they come from. That kind of support could help more musicians grow their careers.
DJ Mensah also got a nod from Clottey. As Sarkodie's longtime DJ, he has played a key part in the rapper's career. The praise also went to the people behind live events, from managers and promoters to DJs and show crews.
But talent alone will not carry the music scene, Clottey argued. Brands need to put money into concerts, while event teams must find better ways to reach fans. More local support could also help Ghanaian acts gain fans abroad.
Then there is the cash that concerts bring into a city. Food sellers, drivers, hotels, and event staff can all benefit when large crowds turn up. A busy show can mean more work for people far beyond the artists onstage.
Clottey also sees a chance for young Ghanaians to find work in the creative field. A healthy live music scene needs people with skills in sound, event planning, marketing, and many other areas.
For the Sam Creatives boss, Kumasi has given the rest of Ghana a useful example. He wants fans, businesses, and event teams to give homegrown music the kind of backing that helps artists build lasting careers.
