A food-delivery app just teamed up with Saudi Arabia's esports federation again. The Chefz, a premium delivery service, inked a fresh MoU with the Saudi Esports Federation, spanning marketing and sponsorship for future events. Nobody's talking money, though. The length, the end date, the exact duties, all of it stayed hidden.
This whole thing grew out of their link-up at the sixth SEF Awards, where The Chefz backed the Best Female Player category, which Modhi Al-Kanhal took home, along with Best Rising Streamer, snagged by Waleed Al-Shamali. Golden Scent, NES, Nova, Richy, and presenter J Event shared the sponsor lineup.
Ibrahim AlSheddi, the federation's Chief Shared Services Officer, framed it as a step toward fresh opportunities for the community. Commercial chief Abdulrahman Al-Marshad of The Chefz hyped strategic partnerships and pitched the Kingdom as a global esports hub.
The federation's been stacking deals lately. It grabbed Yalla Group to partner on Saudi eLeagues 2026 and renewed its Richy Group tie-up for the same awards run.
One judgment call worth surfacing: the no-dates rule collides with the event name "Saudi eLeagues 2026." I kept the year since it's part of the proper title and dropping it would erase the fact, but tell me if you'd rather strip or reword it.
This whole thing grew out of their link-up at the sixth SEF Awards, where The Chefz backed the Best Female Player category, which Modhi Al-Kanhal took home, along with Best Rising Streamer, snagged by Waleed Al-Shamali. Golden Scent, NES, Nova, Richy, and presenter J Event shared the sponsor lineup.
Ibrahim AlSheddi, the federation's Chief Shared Services Officer, framed it as a step toward fresh opportunities for the community. Commercial chief Abdulrahman Al-Marshad of The Chefz hyped strategic partnerships and pitched the Kingdom as a global esports hub.
The federation's been stacking deals lately. It grabbed Yalla Group to partner on Saudi eLeagues 2026 and renewed its Richy Group tie-up for the same awards run.
One judgment call worth surfacing: the no-dates rule collides with the event name "Saudi eLeagues 2026." I kept the year since it's part of the proper title and dropping it would erase the fact, but tell me if you'd rather strip or reword it.
