Serwaa Amihere wants women to shop at Kantamanto Market in Accra rather than waste cash on fake luxury brands. The Ghanaian media star and lawyer made her case at The Complete Ignite Woman event, where she urged women to dress well without putting a strain on their wallets.
Her point was quite simple. Good style doesn't need a huge budget, and there is no need to act rich just to impress other people. Instead of chasing designer labels, she thinks women can find clothes that suit their taste and income.
And she's got some first-hand thrift experience. Amihere used to visit Kantamanto with her sister at dawn, just as traders began unpacking fresh clothing bales. Those trips gave them access to rare, good-looking pieces before many shoppers had even reached the stalls.
The best part, in her view, is that secondhand clothes can look just as great as pricey outfits. Most people may not even tell where an item came from. But she sees no reason to hide it either, as long as the person wearing it looks good.
Then came the talk about fake handbags. Amihere used a Birkin bag to show just how far some knockoffs are from the real deal. An authentic one can cost more than $25,000, yet some sellers offer fake versions for just GH₵300. Quite a gap.
Her concern goes beyond the price tag, though. Carrying a fake luxury item may shape how others judge someone, most of all in a work setting. She thinks that risk isn't worth taking just to give off an image of wealth.
There's also no rush to buy the real thing. Amihere urged women to give themselves time to grow their income and reach their goals before spending big on high-end fashion. Those brands can wait until the cost makes sense.
For her, Kantamanto is proof that looking sharp and spending less can go hand in hand. A good outfit doesn't need a famous logo, and women can build a style that works for them without trying to match someone else's bank account.
Her point was quite simple. Good style doesn't need a huge budget, and there is no need to act rich just to impress other people. Instead of chasing designer labels, she thinks women can find clothes that suit their taste and income.
And she's got some first-hand thrift experience. Amihere used to visit Kantamanto with her sister at dawn, just as traders began unpacking fresh clothing bales. Those trips gave them access to rare, good-looking pieces before many shoppers had even reached the stalls.
The best part, in her view, is that secondhand clothes can look just as great as pricey outfits. Most people may not even tell where an item came from. But she sees no reason to hide it either, as long as the person wearing it looks good.
Then came the talk about fake handbags. Amihere used a Birkin bag to show just how far some knockoffs are from the real deal. An authentic one can cost more than $25,000, yet some sellers offer fake versions for just GH₵300. Quite a gap.
Her concern goes beyond the price tag, though. Carrying a fake luxury item may shape how others judge someone, most of all in a work setting. She thinks that risk isn't worth taking just to give off an image of wealth.
There's also no rush to buy the real thing. Amihere urged women to give themselves time to grow their income and reach their goals before spending big on high-end fashion. Those brands can wait until the cost makes sense.
For her, Kantamanto is proof that looking sharp and spending less can go hand in hand. A good outfit doesn't need a famous logo, and women can build a style that works for them without trying to match someone else's bank account.
