The karaoke tech startup Singa just got a big licensing deal with Merlin, the major independent music licensing group. This gives them thousands of original master recordings from indie labels worldwide. It follows a similar pact with Warner Music Group signed earlier this year.
Before this, karaoke services mostly used re-recorded versions of songs. These deals mean singers can now use the actual original tracks. Merlin's CEO said the move creates new revenue streams and helps with music discovery for indie artists.
Singa's CEO noted indie fans can finally perform deeper cuts with high-quality audio. The company, operating in many countries, claims this ensures more money flows back to the original rights holders. This partnership reflects growing investment in the global karaoke market.
Before this, karaoke services mostly used re-recorded versions of songs. These deals mean singers can now use the actual original tracks. Merlin's CEO said the move creates new revenue streams and helps with music discovery for indie artists.
Singa's CEO noted indie fans can finally perform deeper cuts with high-quality audio. The company, operating in many countries, claims this ensures more money flows back to the original rights holders. This partnership reflects growing investment in the global karaoke market.
